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What we offer

Important information - the value of investments can go down as well as up so you may not get back what you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or a financial adviser of your choice. The value of tax savings and eligibility to invest in an ISA or a SIPP depend on personal circumstances. All tax rules may change in future. Withdrawals from a Junior ISA will not be possible until the child reaches age 18. The minimum age you can normally access your pension savings is currently 55, and is due to rise to 57 on 6 April 2028, unless you have a lower protected pension age.

Discover easy ways to invest better.

We believe that good investing should be simple. Whether you’re looking for a few fund ideas, to see our experts’ picks or to browse a full suite of options and opportunities, we have something for you.


A tax-efficient way to save

Explore our ISA

Investment Accounts

Start building your portfolio

Explore our Investment Account

Self-Invested Personal Pension (SIPP)

Retirement planning for the independently-minded

Explore our SIPP

Junior ISAs

Start saving for a child’s future by investing in a stocks and shares ISA on their behalf.

Explore our Junior ISA

Junior Self-Invested Personal Pension (SIPP)

Start saving just a small amount on behalf of a child now to make a real difference to their future opportunities.

Explore our Junior SIPP

Our investment options


Invest in mutual funds from leading providers and top fund managers—whatever your investment strategy may be

Explore investing in mutual funds

Exchange-traded funds (ETFs)

A low-cost investment option

Explore investing in ETFs

Investment Trusts

Capturing stock market opportunities around the world

Explore investing in investment trusts


Invest in shares with the potential for capital growth, dividend income, or a blend of the two

Explore investing in shares

How we can help you

Help with retirement

Our retirement specialists provide guidance and advice on your retirement options - whether that’s discussing guaranteed income (annuities), how to access your pension for drawdown or tax-free cash.

Personal financial advice

Whether you need financial advice for a one-off event or more complex advice with ongoing support, our paid-for advice service can provide a recommendation to help you reach your investment goals.

Extra support for larger portfolios

If you have over £250,000 invested with us or use our ongoing advice service (with £100,000 plus to invest), you’ll qualify for our Wealth Management service and get access to exclusive benefits.

Need help deciding how to invest?


Show me a few ideas

Tell us your risk preference and we’ll suggest a choice of two funds for you.

Select 50

Show me your experts’ picks

Browse a list of our experts’ favourite funds.

Investment Finder

Show me everything you offer

Use our powerful tool to search and filter the thousands of investments on offer.

Important information - Please note that these guidance tools are not a personal recommendation in respect of a particular investment. If you need additional help, please speak to one of Fidelity's advisers or a financial adviser of your choice.  You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.

Fidelity’s Markets & Insights - helping you to get your money working harder

See how regular updates from our team of experts can help you stay on top of what’s going on in the markets, and make informed investment decisions.