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What we offer

Whether you’re looking for a few fund ideas, to see our experts' picks or to browse a full suite of options and opportunities, we have something for you.

Important information - the value of investments can go down as well as up so you may not get back what you invest. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to one of Fidelity's advisers or a financial adviser of your choice. The value of tax savings and eligibility to invest in an ISA or a SIPP depend on personal circumstances. All tax rules may change in future. Withdrawals from a Junior ISA will not be possible until the child reaches age 18. The minimum age you can normally access your pension savings is currently 55, and is due to rise to 57 on 6 April 2028, unless you have a lower protected pension age.

Our accounts

Stocks & Shares ISA

An ISA (Individual Savings Account) is a tax-efficient way to save your money and pay no income tax or capital gains tax on your returns.

Explore our ISA

Investment Account

Unlike an ISA or pension, investments in this account are not held within a tax wrapper. Best of all, there are no limits to how much you can choose to invest.

Explore our Investment Account

Self-Invested Personal Pension (SIPP)

A self-invested personal pension, or SIPP, is a pension which you manage yourself. You choose what it’s invested in, and you choose how much is paid into it and when.

Explore our SIPP

Junior ISA

Start saving for a child’s future by investing in a Stocks and Shares Junior ISA on their behalf.

Explore our Junior ISA

Junior Self-Invested Personal Pension (SIPP)

Start saving just a small amount on behalf of a child now to make a real difference to their retirement..

Explore our Junior SIPP

Need help deciding how to invest?


Show me a few ideas

Tell us your risk preference and we’ll give you a couple of fund options to consider.

Select 50

Show me your experts’ picks

Browse a list of our experts’ favourite funds.

Investment Finder

Show me everything you offer

Use our powerful tool to search and filter the thousands of investments on offer.

Important information - Please note that these guidance tools are not a personal recommendation in respect of a particular investment. If you need additional help, please speak to one of Fidelity's advisers or a financial adviser of your choice.  You should regularly reassess the suitability of your investments to ensure they continue to meet your attitude to risk and investment goals.

Our investment options


A fund is a unit trust, OEIC (open-ended investment company) or any other collective investment scheme.

Explore investing in mutual funds

Exchange-traded funds (ETFs)

Exchange-traded funds are funds that issue shares, which are traded on a stock exchange.

Explore investing in ETFs

Investment trusts

Investment trusts are Public Limited Companies (PLCs) that are listed on a stock exchange, so investors buy and sell from the market.

Explore investing in investment trusts


Buy shares in a company to own a small stake in it, with the potential for capital growth, dividend income or a blend of the two.

Explore investing in shares

How we can help you

Help with retirement

Our retirement specialists provide guidance and advice on your retirement options - whether that’s discussing guaranteed income (annuities), how to access your pension for drawdown or tax-free cash.

Personal financial advice

Whether you need financial advice for a one-off event or more complex advice with ongoing support, our paid-for advice service can provide a recommendation to help you reach your investment goals.

Extra support for larger portfolios

If you have over £250,000 invested with us or use our ongoing advice service (with £100,000 plus to invest), you’ll qualify for our Wealth Management service and get access to exclusive benefits.

Unlocking women's financial power

Our women & money section offers a female perspective on the intricacies of investment and retirement. Working with Fidelity, women can realise their financial strength.

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